My first Dreamforce – and definitely one to remember!
Having been in the Salesforce ecosystem for more than a decade, folks would be surprised if I told them that 2022 was my first in-person...
Email Specialist BootCamp series
This special series has been put together for those who are new to Email Marketing with Salesforce Marketing Cloud. We held a Virtual 9-day BootCamp...
SFMC – Marketing Automation
Introducing a basics series on the various Marketing Automation tools we have in Salesforce Marketing Cloud like Automation Studio and Journey Builder. Since there’s no...
8 ways to send SFMC Emails to your SF CRM Leads / Contacts
Quite often, we have Salesforce Marketing Cloud being used in conjunction with Salesforce CRM (Sales / Service Cloud) and marketing teams need to send SFMC...
Salesforce Marketing Cloud – Video Resources
Last Updated: May 09, 2021 Many a times, we spend hours searching for content on the internet about specific topics and often wish for a...
Re-using LWC Message Channel for multi-way communication
I recently had conversations with some of my team members regarding sending two-way messages across LWC components in the same Lightning page – many of...
How to send Marketing Cloud data to SF CRM using SSJS and Bulk API 2.0
You may already have seen how you can bring data from Salesforce CRM into Marketing Cloud through MC Connect and Synchronised Data Extensions. In this...
LWC Practice Exercises for Beginners
Programming has always been in my blood – I do enjoy trying snippets in AMPscript / SSJS in Marketing Cloud. Recently, I came across few...
LWC Ex 2: Event Propagation with Component Hierarchy
Create 5 Lightning web components in VS Code called childOne, childTwo, childThree, parentOne and grandparentOne – this will generate the html and js files. You...
LWC Ex 1: Simple Calculator
Create a Lightning web component in VS Code called calcFull – this will generate the html and js files. You can use the below code...
Subscription Management using SSJS and Script Activity
If you have worked with Subscribers and Email Studio in Marketing Cloud, then you should be familiar with the various Subscriber statuses like Active and...
Working with SSJS in Script Activities
Before we get into Script Activities, it’s essential to understand Server-Side Javascript (aka SSJS). If you are new to SSJS for Marketing Cloud, then I’d...