Email Specialist BootCamp series
May 24, 2020
This special series has been put together for those who are new to Email Marketing with Salesforce Marketing Cloud. We held a Virtual 9-day BootCamp in May 2020 as part of the Trailblazer Community events – below are the recordings for each of the sessions. Special thanks to the speakers:
- Guilda Hilaire – Senior Product Manager, Salesforce
- Genna Matson – Senior Salesforce Marketing Cloud Engineer, DEG Digital (Salesforce Marketing Champion 2020)
- Aysha Marie Zouain – Email and Content Developer, RentPath
- Esha Garg – Associate Developer, Dazeworks (Salesforce Marketing Champion 2020)
- Shibu Abraham – Director, UST Global (Salesforce Marketing Champion 2020)
1. Introduction to Email Marketing
2. Introduction to SFMC & Subscriber and Data Management
3. Email Design Best Practices
4. Email Deliverability
5. Content Creation and Email Sends
6. Email Tracking
7. Introduction to Automation Studio
8. Journey Builder Basics
About The Author
Shibu Abraham
Shibu Abraham is an IT Director with UST Global based in Kuala Lumpur, Malaysia. He is a Salesforce Certified Application Architect and a Marketing Champion. He is a big fan of Marketing Automation, programming in SFMC and blogging on SFMC topics. He believes in innovation, continuous learning and sharing knowledge about Salesforce and promotes various events for the Salesforce Trailblazer Community.