In this video, you can learn how to use the Filter Activity and Data Filters in Marketing Cloud Automation Studio to perform segmentation on your lists or data extensions.
Shibu Abraham is an IT Director with UST Global based in Kuala Lumpur, Malaysia. He is a Salesforce Certified Application Architect and a Marketing Champion. He is a big fan of Marketing Automation, programming in SFMC and blogging on SFMC topics. He believes in innovation, continuous learning and sharing knowledge about Salesforce and promotes various events for the Salesforce Trailblazer Community.