Salesforce Marketing Cloud – Video Resources
January 12, 2021
Last Updated: May 09, 2021
Many a times, we spend hours searching for content on the internet about specific topics and often wish for a video library that we could easily browse and view. I have collected a list of video resources across various topics in Salesforce Marketing Cloud – which may be useful for our community members. Please feel free to bookmark this page so that you can easily refer to the video links in future – I’ll try and keep updating this page with more video sources that I come across. If you do have recommendations of good video references (free), please do provide the same in the comments and I’ll add in the links in as well.
Special thanks to Vladimir Silak and the Salesforce Partner Development team for some of the awesome video content they have created for us.
Note: If you come across any broken links, please do let me know through the comments and I shall update the post
Marketing Cloud Overview
- Getting Started: Marketing Cloud: Product Overview Accelerator
- Marketing Cloud Overview for Admins and Developers
- Strategies for Connecting Multiple Salesforce Orgs to a Single Marketing Cloud Instance
- Marketing Cloud Business Units
- The Power of Three: Connecting Pardot, Marketing Cloud and Salesforce CRM
- Getting Started – Marketing Cloud, Audience Studio, B2C Commerce
Email Studio
- Getting Started: Marketing Cloud: Admin + Deliverability
- Getting Started: Marketing Cloud: Data and Segmentation Basics
- Getting Started with the Marketing Cloud: Adding and Managing Subscribers
- Getting Started: Marketing Cloud: Building, Testing and Sending Email
- Getting Started: Email Studio: Email Personalization Basic
- Email Studio and Content Builder Marketing Cloud Basics
Marketing Automation and MC Connect
Contact Builder and Data Management
- Marketing Cloud Basics – Playlist (Partner Program)
- Foundations of Contact Builder
- Data Management (Partner Program)
- Lists vs Data Extensions
Journey Builder
- Getting Started: Marketing Cloud: Journey Builder: Journey Strategy
- Customer Journeys from the Whiteboard to Journey Builder
- Automation Studio + Journey Builder
- Journey Builder Basics
- Foundations of Journey Builder
- Create Impactful Moments with Single Send Journeys
- Messaging and Journeys (Partner Program)
Marketing Cloud Connect
- Getting Started: Marketing Cloud: Marketing Cloud Connect Overview
- Getting Started with the Marketing Cloud Connector
- Marketing Cloud Connect Part 1 – Email
- Marketing Cloud Connect Part 2 – Syncing CRM Data
- Marketing Cloud Connect Part 3 – Journeys Across Marketing, Sales & Service
- Marketing Cloud and CRM Integration with MC Connect
- CRM Integration (Partner Program)
Automation Studio
Content Builder
- Getting Started: Marketing Cloud: Content Builder Accelerator
- Interactive Email for Salesforce Marketing Cloud
- Extend Content Builder with the Content Builder Block SDK
- Interactive Email for Email Developers
- Salesforce Marketing Cloud Content Block SDK Explained
- AMP for Email – Deep Dive
- AMPlify your Email
Advertising Studio
Social Studio
- Getting Started: Marketing Cloud: Social Studio
- Getting Started: Social Studio: Social Listening
- Getting Started with Social Studio: Listen & Analyze
- Getting Started with Social Studio: Publish
- Getting Started with Social Studio: Engage
- Ace with Social Studio
- Social Studio Masterclass – Getting Started with Social Studio
- Social Studio Masterclass – Leveraging Social Studio for your Business
- Social Studio Masterclass – Social Studio Automate & Command Center
Einstein for MC
- Einstein Engagement Frequency & Engagement Scoring
- Einstein Messaging Insights and Einstein Copy Insights
- Einstein Content Selection for Salesforce Marketing Cloud
- Einstein Email and Web Recommendations
- Personalization Made Simple with Einstein Engagement Frequency
- Getting Started with Behavioral Triggers
- Marketing Cloud Behavioral Triggers (Partner Program)
Mobile Studio
- Mobile Connect – SMS Technical Deep Dive
- X-Channel with Mobile Capabilities (Partner Program)
- Whatsapp Integration – Technical Deep Dive (Partner Program)
Audience Studio
- What is Audience Studio?
- What is a Segment? What can I do with it?
- Audience Studio Data Types (Mine, Yours, Ours)
- Building Your Match Table with the Audience Studio
- 2nd Party Data and Data Studio
- Audience Studio to Journey Builder
- Consent Management with the Audience Studio
- Audience Studio’s Lookalikes, CDIM, and Segment Overlaps
- Marketing Cloud to Audience Studio: Strategy and Use Cases
- Audience Studio’s Addressable ID’s and Partner Management
- Audience Planning & Discovery with the Audience Studio (Part 1)
- Audience Planning & Discovery with the Audience Studio (Part 2)
- Audience Planning & Discovery with the Audience Studio (Part 3)
Datorama
- Datorama Reports in Marketing Cloud Technical Deep Dive
- Marketing Intelligence with Datorama (Partner Program)
- Integrating CRM Data into Datorama (Partner Program)
- Datorama – CRM Buckets (Partner Program)
- Datorama – Media Cost Center (Partner Program)
- Datorama – Harmonization Center (Partner Program)
Programming / Custom Development
AMPscript
- Introduction to AMPscript
- AMPscript Uncovered
- AMPscript 101: Getting Started with the Marketing Cloud’s Scripting Language
- AMPscript 201: Going Beyond the Basics
- Salesforce Marketing Cloud Advanced AMPscript
- AMPscript Bootcamp – Day 1 Kickoff & Fundamentals
- AMPscript Bootcamp – Day 2 Create Highly Dynamic & Personalized Messages
- AMPscript Bootcamp – Day 3 Perform Data Functions
- AMPscript Bootcamp – Day 4 Clean Data & Interact with Cloudpages
- AMPscript Bootcamp – Day 5 Miscellaneous Functions
SSJS
APIs
- Getting Started with Marketing Cloud APIs (Youtube playlist)
- Salesforce Marketing Cloud APIs
- Marketing Cloud APIs, a RESTful Introduction
- Build Transactional Journeys with the Marketing Cloud REST API
- Testing in SFMC using API
- Salesforce Marketing Cloud Transactional Messaging API
- Marketing Cloud APIs (Partner Program)
Others
- Landing Pages and Scripting (Partner Program)
- Introduction to SQL Queries for SFMC, Use Cases and Best Practices (Partner Program)
- Salesforce Marketing Cloud Data Integration with Heroku
Community Series
Technical Marketers Meeting
- Technical Marketers Meeting: Deep Dive into Transactional Messaging
- Technical Marketers Meeting: Transactional SMS and Delivery Receipts
- Technical Marketers Meeting: Mobile Push and Geolocation
- Technical Marketers Meeting: Marketing Cloud Security Features (including MFA)
- Technical Marketers Meeting: Interaction Studio (former Evergage) Deep Dive
- Technical Marketers Meeting: Einstein Engagement Frequency & Scoring
- Technical Marketers Meeting: Build Custom Content Block using Content Builder Block SDK
- Technical Marketers Meeting: Social Studio – Personalizing Customer Engagement with Social Data
- Technical Marketers Meeting: Journey Builder Path Optimizer
- Technical Marketers Meeting: Mobile Connect – SMS Technical Deep Dive
- Technical Marketers Meeting: Interactive Email Form Beyond Basics
- Technical Marketers Meeting: Distributed Marketing Deep Dive
- Technical Marketers Meeting: Marketing Cloud Deliverability Deep Dive
- Technical Marketers Meeting: Journey Builder Custom Activity
SFMC Lookup (Answers)
- SFMC Lookup (Answers): 5 Easy Ways to Zhuzh-Up a SFMC Basic template
- SFMC Lookup (Answers): Automation Studio
- SFMC Lookup (Answers): CloudPages Deep Dive and Best Practices
- SFMC Lookup (Answers): How to use Litmus in your SFMC Workflow
- SFMC Lookup (Answers): Journey Builder Basics – Part 1
- SFMC Lookup (Answers): Journey Builder Basics – Part 2
- SFMC Lookup (Answers): Journey Builder Basics – Part 3
- SFMC Lookup (Answers): Marketing Cloud Connect
- SFMC Lookup (Answers): Tracking Dynamic Content
- SFMC Lookup (Answers): Reply Mail Management
- SFMC Lookup (Answers): Server-side Javascript (SSJS)
- SFMC Lookup (Answers): Marketing Cloud Roles and Permissions
- SFMC Lookup (Answers): Apprehending APIs
- SFMC Lookup (Answers): AMPscript Best Practices
Certification BootCamps / FastPath
- Email Specialist BootCamp (May 2020)
- Marketing Cloud Admin BootCamp (Sep 2020)
- Marketing Cloud Consultant BootCamp (Feb 2021)
- Marketing Cloud Consultant FastPath (Partner Program) (Jun 2020)
- Marketing Cloud Developer Workshop (Partner Program) (Oct 2019)
Youtube Channels
Marketing Cloud Administrator Certification
Automation Studio – File Transfer Activity
SFMC – Marketing Automation
About The Author
Shibu Abraham
Shibu Abraham is an IT Director with UST Global based in Kuala Lumpur, Malaysia. He is a Salesforce Certified Application Architect and a Marketing Champion. He is a big fan of Marketing Automation, programming in SFMC and blogging on SFMC topics. He believes in innovation, continuous learning and sharing knowledge about Salesforce and promotes various events for the Salesforce Trailblazer Community.
3 Comments
Excellent resource, thank you Shibu for all the hard work.
Cheers!
Excellent topics, thanks you for all your effort.
This is very great resource. Loved the way all have been organized. Thank you, appreciate it.